ShyftOff Announces Matt Williamson as Chief Growth Officer at Customer Connect Expo 2025

Tampa, FL | April 16, 2025 – ShyftOff, a pioneer in on-demand contact center staffing solutions, is excited to announce at this year’s Customer Connect Expo (CCE) in Las Vegas the appointment of seasoned entrepreneur Matt Williamson as its Chief Growth Officer.

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Leveraging gig-economy principles, ShyftOff empowers brands and BPOs to optimize workforce management with unmatched flexibility and efficiency. ShyftOff’s platform revolutionizes workforce optimization by enabling contact center operators to schedule talent in 30-minute increments—breaking away from traditional full-time equivalent (FTE) models that rely on rigid 8-hour shifts.  ShyftOff has provided flexible, meaningful workforce opportunities for over 17,000 agents on schedules that each agent can choose to best suit their needs.

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Williamson's appointment marks a significant milestone in ShyftOff's expansion strategy. His deep understanding of the tech landscape, combined with his expertise in building and scaling successful ventures, will be instrumental in driving ShyftOff's continued growth and market leadership.

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"With our on-demand contact center platform achieving remarkable 600% growth in 2024, Matt's entrepreneurial expertise and strategic leadership will be instrumental in scaling our operations further," said Trevor Clark, Founder and CEO of ShyftOff. "His track record of building successful ventures and his innovative mindset perfectly align with our vision for revolutionizing the contact center industry. Matt brings exactly the kind of dynamic energy and strategic thinking we need as we enter this exciting new chapter of expansion."

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ShyftOff’s chairman, Steve Madden, said "What I really like about Matt's addition to the executive team as Chief Growth Officer is his prior experience as an entrepreneur and CEO who has built multiple venture-backed startups.  He has clear revenue growth capabilities, but it comes with this additional experience and insight from more than a decade of founding companies, raising venture capital, and navigating the acquisition process."

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Williamson expressed his enthusiasm for joining ShyftOff, stating, “I’ve had the opportunity to consult with Trevor and the ShyftOff team for several months prior to this appointment and have come to deeply respect its team-oriented culture and values. Joining Trevor and the team is an honor as we work together to delight clients and drive growth," said Williamson.

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Kevin Adamek, Board Member and Partner of Florida Funders (ShyftOff’s lead investor) said, “We're incredibly excited about the stellar year ShyftOff had in 2024, and the progress that they are making in 2025.  Matt's addition to the executive team further strengthens ShyftOff's ability to execute on the growth plan."

In his new role as Chief Growth Officer, Williamson will lead ShyftOff’s strategic growth initiatives—exploring new market opportunities, forging partnerships with brokers and BPOs, and expanding into untapped verticals.

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About ShyftOff

ShyftOff is the smarter way to scale customer experience. Its on-demand contact center platform combines exceptional agents with precision staffing technology to deliver flawless service, even during peak demand. With 30-minute staffing flexibility and seamless AI integration, ShyftOff ensures that contact center operators have the right agents, at the right time — without wasting budget.

Learn more about ShyftOff: https://www.shyftoff.com/exceptional-agents 

ShyftOff will be showcasing its innovative solutions at Customer Connect Expo 2025, where CEO Trevor Clark will deliver a featured session on April 16 at 11:00 AM in Theater 2.

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About Matt Williamson

Matt Williamson is an accomplished entrepreneur with over two decades of experience founding and scaling startups. His ventures include Plum CoOwnership—a platform for group vacation home purchases—and Windsor Circle—a predictive marketing solution acquired by OSG/WhatCounts in 2018. As an early management team member, he also contributed to Bronto Software’s success before its $200 million acquisition by Oracle.

Williamson won prestigious pitch contests at Google Demo Day and Entrepreneur Magazine's Elevator Pitch, and secured spot #351 on INC500's list of Fastest Growing Companies.  Williamson earned his BA and MBA with honors from UNC Chapel Hill, where he was inducted into the Golden Fleece, UNC’s highest honorary society, for his longstanding volunteer efforts with Habitat for Humanity.