Exploring the Types of Contact Center Outsourcing
A contact center’s main focus should center on providing exceptional customer service and support. Most contact center operators understand the value of outsourcing to help meet their service levels and maintain KPIs for their contact center functions. However, if you’re new to outsourcing or exploring new options, you may be searching for the right mix of support to augment your in-house team.
Let’s face the facts. Hiring quality talent to support your contact center is harder than ever. Top talent wants flexibility that most contact centers aren’t designed to support. As a result, contact centers are experiencing attrition at an all-time high, making it hard to meet service levels. An outsource partner is oftentimes a contact center’s fail-safe to ensure reliable and consistent customer support with qualified talent.
Here are a few other perks of leveraging an outsourced partner.
Cost Efficiency: Outsourcing provides businesses with the necessary bandwidth to support demand spikes while simultaneously reducing operational expenses, such as hiring and training costs, technology investments, and infrastructure maintenance.
Scalability and Flexibility: Outsourcing with an adaptable partner offers organizations the invaluable advantage of scaling their contact center operations up or down quickly based on fluctuating customer demands or seasonal spikes.
Access to Expertise: By partnering with specialized contact center service providers, organizations gain access to highly-technical and experienced professionals who possess industry knowledge, advanced technology, and best practices.
Focus on Core Competencies: Outsourcing non-core contact center activities empowers companies to effectively reallocate their internal resources and focus on core business strategies and goals, ultimately helping to streamline operations, enhance proficiency and drive innovation.
Types of Call Center/Contact Center Outsourcing
There are three primary types of call center/contact center outsourcing model.:
Onshore Outsourcing: Onshore outsourcing, also known as domestic outsourcing, involves obtaining services from a provider located within the same country as the hiring organization. This model ensures cultural alignment, language proficiency, and customer familiarity, making it an excellent choice for businesses that prioritize local market knowledge and those who need to maintain close control over their customer service operations. Onshore outsourcing, in some cases, allows contact centers to augment their in-house team with contractors who are physically able to come into an office setting. This proximity also allows for easier collaboration, real-time communication, and seamless integration of outsourced services with the organization’s overall operations.
Nearshore Outsourcing: Nearshore outsourcing involves partnering with a service provider located in a neighboring or nearby country.
This model offers benefits like cost savings when compared to onshore, similar time zones, and shared cultural and linguistic affinities. Nearshore outsourcing is particularly suitable for businesses that want an outsource partner that feels like onshore talent at a lower cost.
One emerging trend in the contact center industry is the rise of GigCX outsourcing. This model optimizes their cost models to be comparable to the cost of nearshore outsourcing. A GigCX model provides contact centers with the opportunity to leverage onshore talent at a competitive price when sourcing highly-technical and experienced agents or experts.
Offshore Outsourcing: Offshore outsourcing entails collaborating with a service provider located in a different geographic region, often characterized by significant time zone differences and lower labor costs.
This model provides access to a large talent pool and 24/7 support and is oftentimes the cheapest outsourcing option. Offshore outsourcing is ideal for organizations seeking extensive cost reductions and global coverage.
While offshore outsourcing offers several advantages, it is important for businesses to carefully evaluate other factors, such as language proficiency, cultural alignment, and data security, when selecting an offshore partner.
Cons of Outsourcing Contact Center Operations
Before deciding to outsource contact center operations, organizations should consider the following cons when seeking an outsourcing solution.
A distributed operation can be a big challenge when outsourcing operations as it requires management to not only lead teams internally but make communication clear to external partners well. However, this requirement drives organizations to establish robust management practices that ensure seamless alignment and cooperation across teams. As a result, the newly developed project management and communication skills can positively impact the overall organizational effectiveness of the in-house team.
Loss of Control: Entrusting customer interactions with an external provider may result in reduced control over service quality, brand representation, and customer experience. Often times this con is heavily outweighed by the pros as organizations can leverage an outsourced team’s specialized expertise, industry best practices, and proven methodologies, ultimately enhancing service quality, brand representation, and customer experience.
Communication Challenges: Language barriers, cultural, and time zone differences may significantly affect effective communication and customer satisfaction. However, by working with a diverse outsourced team, organizations can foster a more inclusive and culturally sensitive approach to customer interactions, positively impacting the in-house team's empathy, customer satisfaction, and loyalty.
Security and Data Privacy Risks: Sharing customer data with external providers may pose security and privacy concerns, requiring robust data protection measures. Partnering with an outsourcing provider that prioritizes robust security measures and stringent data protection protocols can enhance data security, privacy compliance, and peace of mind for the business and its customers.
Potential Integration Challenges: Migrating operations to an external provider requires careful planning to ensure seamless integration with existing systems and processes. Engaging in a thorough onboarding and integration process with an outsourcing partner allows businesses to evaluate and optimize existing systems and processes. By working closely with the partner to align technologies and establish seamless integration, organizations can streamline operations, enhance efficiency, and identify opportunities for innovation and improvement.
Key Considerations When Outsourcing Contact Center Operations
Define Objectives and Expectations: Clearly outline your organization's goals, service level requirements, and expectations from the outsourcing arrangement. This will help in selecting the right service provider and establishing mutually beneficial partnerships.
Vendor Selection: Conduct thorough research to identify reputable and experienced service providers with a proven track record in delivering contact center services. Consider factors such as industry expertise, technological capabilities, scalability, cultural fit, and client testimonials.
Service Level Agreements (SLAs): Establish comprehensive SLAs that define performance metrics, response times, quality standards, and reporting requirements. Ensure these agreements align with your organization's customer service objectives and reflect the desired level of service delivery.
Data Security and Compliance: Address data security and compliance concerns by thoroughly assessing the provider's data protection measures, compliance certifications (such as GDPR, HIPAA, PCI DSS), and information security policies. Implement robust confidentiality agreements to safeguard customer data.
Cultural and Linguistic Alignment: If cultural sensitivity and language proficiency are crucial for the business's customer base, assess the provider's ability to meet these requirements. Consider factors such as accent neutrality, multilingual support, and cultural training programs.
Transition and Integration Planning: Develop a comprehensive transition plan that outlines the migration process, timeline, knowledge transfer, and integration of systems and processes. Ensure clear communication channels and collaboration between the organization and the outsourcing partner. The provider should function as an extension of the organization's internal team.
Ongoing Communication and Performance Monitoring: Establish regular communication channels and feedback mechanisms to ensure ongoing collaboration, performance monitoring, and continuous improvement. Regularly review and evaluate the provider's performance against agreed-upon metrics.
Outsourcing contact center operations can offer significant benefits for organizations looking to enhance customer service, reduce costs, and access specialized expertise. By understanding the purpose, types, pros, and cons of outsourcing, businesses can make informed decisions when selecting the right service provider.
Considerations such as defining objectives, vendor selection, establishing robust SLAs, addressing data security, ensuring cultural alignment, planning the transition, and maintaining ongoing communication are crucial for successful outsourcing.
Ultimately, the decision to outsource contact center operations should be based on a thorough analysis of an organization's unique requirements and the potential benefits and challenges associated with outsourcing. With careful planning, effective partnerships, and continuous evaluation, outsourcing can be a strategic move that empowers businesses to deliver exceptional experiences for their customers and internal teams while achieving operational excellence.