How to Align Sales, Marketing + Customer Support to Drive Revenue

91% of marketers in healthcare stated direct mail has the best response rate of any channel used. But often call center leaders are blindsided by the influx of inbound calls as a result. Here's how to overcome it.

Hear from ShyftOff, United Direct Solutions and NationsBenefits experts on how health plans are connecting traceable campaigns and member support to create operational efficiencies that drive both cost savings and revenue growth in measurable ways.

Learn the specific strategies that align your revenue team, optimize staffing, and turn every member interaction into a profitable opportunity.

Key takeaways:

• How to align direct marketing campaigns with contact center staffing to reduce costs
• Staffing optimization strategies based on predictable member interactions
• Examples of how to use this for open enrollment and specialized campaigns

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